The Gaming Giant Recruits Apex Legends Producer to Revitalize Challenged Hero Shooter Project Ethos

The renowned publisher has secured Ben Brinkman from Respawn Entertainment to oversee the development team at 31st Union, which is currently developing the forthcoming third-person action-packed title known as this innovative game.

Leadership Transition Follows Mixed Reception

The new appointee takes on the role of studio head at the development studio following the departure of previous head Michael Condrey, who was removed from his post due to Project Ethos' lackluster unveiling last autumn.

On Wednesday, the company's top executive a key figure notified team members about this strategic move through an official communication, which stressed that early feedback sessions had indicated the necessity for a clearer game identity.

Ismailer stated that the developers is now overhauling the project with a revised approach, aiming to satisfy player expectations.

A Pattern of Strategic Acquisitions

This announcement mirrors a comparable step taken by 2K Games in the summer, when they hired Rod Fergusson from Blizzard to contribute to the beloved franchise studio Cloud Chamber.

Below is the complete text from the president's announcement:

Team—

I understand you all just wrapped up your town hall - I hope you’re as excited as I am with the recent updates. Last time I sent you all a note, I stated the following: “I am confident in this team. You all are some of the most motivated and creative creators we have had the pleasure to work with - and we’re looking forward for that relationship to continue.”

Through your commitment and adaptability, particularly over the last year, you continue to prove that.

The player input from last fall’s the game testing phase was informative. It validated the promise of a action-packed game but told us we still had work to do. It revealed the need for a more distinct vision.

It has been motivating to see how far you’ve progressed. You accepted the input to mind and revamped Project ETHOS with a refreshed goal - one that’s positioned to fulfill its promise to our fans.

The belief in this project increases every day. To further the incredible advancement you’ve made, It is a pleasure to introduce the new hire as the latest Director of 31st Union. After some time of conversations, Ben comes aboard us on Monday, October 20.

Ben’s management and expertise in the PVP shooter field is extensive, having dedicated the last 15 years creating and leading some of the most well-known titles in gaming, for example the acclaimed shooter, and more recently, the battle royale hit.

Please join me in receiving Ben soon. We are all eager to persist seeing the evolution of the game in the months to ahead.

The President

Background of the New Head

Brinkman currently serves in the role of executive producer and production lead at the renowned studio for their flagship title. He earlier worked at Treyarch and Activision in diverse production roles on the iconic franchise games, and, prior to that, had periods at other industry leaders.

Game Information and Vision

Project Ethos was announced in October 2024 in conjunction with a early access event. Initially, the developers portrayed the title as a "no-cost, third-person perspective roguelike hero shooter and an exciting step forward on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to match your preferred approach," the official summary reads. "Face the rivals with unique powers, stakes, and challenges that change every round. Do you withdraw carefully with your hard-earned loot? Alternatively go big, gamble everything, and hope your squad can achieve the highest spot? The decision is yours."

Project Ethos has not yet received an announced release date or supported systems, but fans can expect more updates as development continues.

Stephanie Mcbride
Stephanie Mcbride

A productivity coach and mindfulness advocate with over a decade of experience helping individuals optimize their routines.